Ixmod used to be a hot little studio working out of Bangalore. Originally started by George Supreeth and Smruthi Gargi, Ixmod specialised in Graphic, web and retail design. After several years of design consulting, Ixmod shut shop in Early 2008. Thanks to an amazing staff and great clients, the studio worked on a wide variety of design projects from traditional graphic design to usability engineering and corporate films.
Ixmod’s influence on Indian design was to change the perception of branding oriented design from mere controlled aesthetics to that of human centric design activity. Over the years, many of Ixmod’s design processes have filtered into Bangalore’s design industry in general, thanks to it’s open minded evangelisation of design principles through it’s blogs, lectures and design meets.
One of the earliest proponents of blogging as a branding platform, Ixmod was among the first adopters of Matt and Mike’s PHP based blogging software - Wordpress. Having integrated opensource graphics software such as Blender, Inkscape and Gimp into it’s design workflow, Ixmod was also behind several FOSS evangelisation activities in Bangalore, holding impromptu workshops, meets and discussions, during which CD’s with FOSS were distributed.
Ixmod’s client list included Levis Strauss, Worldspace, Titan Industries, Seagrams, McDowell’s, Coca Cola GSK among others. After Ixmod closed it’s doors, George Supreeth turned to design consulting, lecturing at design institutions and open source software evangelism. Ixmod’s staff are today scattered across several parts of globe, and we still keep in touch.
In many ways, Ixmod was more of a academy than a business cell and I suppose this alongside bad financial planning eventually led to it’s closing down. In February 2008, Ixmod died quietly and all that remains today is this URL. This site is now Supreeth’s personal blog.
Enjoy your visit.
